Whew!! What a ride this last month has been.
We are about to do our biggest online launch ever! We have 38 JV Partners who are going to be sending the people on their email lists over to learn some of our hottest tips on attracting clients.
Together, these partners have a collective reach hundreds of thousands of people. It's VERY exciting!
So, we want to do this launch REALLY well, right?
We plan to lead with generosity, share some of our best content and create an amazing relationship with a whole new group of people...of course!
Well, with our event schedule (and two young boys) it was already going to be nearly impossible to pull this launch off.
And then Zachary, our 3 year old, got sick...Really sick. He didn’t want to leave Sharla’s side for 3 days.
Being the amazing mother that Sharla is, she made Zachary our first priority and I stepped in to help create the launch content.
It was still nearly impossible (but still possible) to prevent this launch from being a disaster...
Until Sharla got sick...Really sick. The day before the first video shoot, she had a fever. She took all the Chinese herbs she knew to take to help kick it out, but she woke up still not feeling great.
But being the amazing woman that Sharla is, she stepped into the recording studio with a burning fever, sweating the whole time...
And she still recorded some incredible videos.
As I looked at the footage, I could not even tell that she was sick (besides her sounding just a teeny bit nasally) because her Spirit shines through so brightly.
How does she do this? I wondered.
She practices what we teach, which is to make your commitment bigger than your circumstances.
We’ll send you Sharla’s first video tomorrow.
But before we launch into the launch, we wanted to acknowledge that you may have been on someone’s email list when they launched something.
We have...Many times.
When a launch is done well, it can be inspiring. And, when it’s done poorly, it can really turn me off to someone I had previously really appreciated.
So we’ve committed to doing our launch in this most generous and inspirational way possible.
If you ever launch anything in your business, it’s a great idea to avoid these mistakes.
Mistake #1: Being stingy with your content
Some mentors we worked with long ago taught us to teach only the "what” and the "why it's important”, but not give away any of the how (in any free content). We have decided to buck this trend.
We will pack as much hot content as we can into the three valuable videos in the series, and also on the webinar. Our intention is to give away so much valuable information that you are blown away.
Because of this, we have decided to give away a few of our most prized templates in this launch. Templates that, up until now, we've only shared in our Client Attraction Mastery Program.
We have done this because we wanted to lead with generosity and value. And from a business standpoint, we trust that when our people get a taste of our templates, they’ll want more.
Mistake #2: Making the short-term sales more important than the long-term relationship.
We expect tens of thousands of new people to join our email list in the next two weeks. This means that we get to make a difference in the lives of a small city of people.
Of course we want to make money (we are running a business, after all), but we have consciously decided to put money in the back seat and let our true intention drive us.
Our intention is to equip this new community of Coaches and Holistic Practitioners with the tools, inspiration, and confidence to attract the people who are truly waiting for them.
Because we know that when your people fail, more people suffer.
Mistake #3: Not letting them opt out of the launch list
We know that some people will get clear that the program we will eventually offer is the next logical step to have them attract more clients and make 2015 their best financial year ever.
Others will know that this program is not right for them right now. And they won’t want to get a handful of emails about a program they’ve already decided not to do this year.
Usually, the choice is to:
A. Get a bunch of emails that are no longer relevant or
B: Opt out
But when people opt out, they lose out on all the valuable articles and blog posts we’ll send after the launch is over.
So we’re providing a third option which is to opt out of the launch list, but stay on our regular email list so they can continue to get valuable articles and videos from us.
We hope you join us for our launch and take a front seat as we do our best to inspire you and deliver the best content we can to your inbox.