Many coaches and holistic practitioners wait until the last two weeks of the year to start planning for the next year. We recommend you don’t wait… and start your visioning and planning NOW.
So over the next four weeks, you’ll get a mini-course on how to prepare for the New Year so you can start off with a bang!
Here is what we’re going to cover over the next four weeks: Today: How to Get Clear on Your Vision for Income and Impact
Today: How to Get Clear on Your Vision for Income and Impact
Dec 11: How to Get Clear on the Vehicle(s) You’ll Use to Achieve Your Vision
Dec 18: How to Make the Internal Shifts Necessary to Achieve Your Vision
Dec 23: (Tuesday instead of our usual Thursday) How to Make the External Shifts Necessary to Achieve Your Vision
Even though Jesse and I aren’t so good at planning (our team complains about this), we’ve made many millions serving awesome people like you.
How do we do it?
We’re ALWAYS visioning into our future about how we can have more impact in the world! And in the last month of every year, this visioning is intensified because we’re looking into a new year.
There are four important areas to look at when visioning into the next year. You’ll get the first today and the rest in the remaining weeks of 2014.
The First: How you’re going to increase your income and impact. And we like to think of income and impact as two sides of the same coin.
If you’re having a greater impact in the world, you’ll make a greater income. And if your income increases, it’s a sign you’re having great impact. So you can actually measure your impact by measuring your income.
Now we can keep it simple and look at how to increase your income in 2015, so you can start planning for the shifts you’ll need to make.
When you boil it down, there are only three ways to increase your income.
1. Raise Your Rates
2. Get More Clients
3. Have Clients Stay with You Longer If you want to increase your income and impact, you’ll need to choose which one of these you’ll focus on for 2015. (And you may even want to multiply your increase by working on two or three at a time!) 1. Raise Your Rates
If you want to increase your income and impact, you’ll need to choose which one of these you’ll focus on for 2015. (And you may even want to multiply your increase by working on two or three at a time!)
1. Raise Your Rates
When we recommend raising your rates during our Client Attraction Summit, many of the coaches and holistic practitioners attending look visibly confronted. Many are already having a hard time getting people to say yes at their current rates.
But what they don’t realize is that when you raise your rates, you also have to raise the value you’re offering. And you’ll attract better clients.I’ll share an example: When Cinder Ernst first attended the Client Attraction Summit, her life coaching business wasn’t going well. She didn’t have many clients and had to support herself through her work as a personal trainer.
Through Thrive Academy Platinum, Cinder realized she could specialize in helping plus-size women heal their knee pain. So she created a home study course. When she offers her VIP Heal Your Knee Coaching Program, she includes the home study course. This is just one of many ways she has added value to what she offers. Her clients gladly pay her $5,000 for a 6-month coaching program.
2. Get More Clients
We could talk about this one for days, right? Isn’t this the first thing most coaches and holistic practitioners think of when they think about increasing their income?
If you’re struggling with how to attract more clients, there really are just a few ways that are effective to get more clients. When you master at least one of these ways, you are guaranteed success.
In a recent video, I talked about the three “Points of Conversion.” If you remember, the point of conversion is that moment when a potential client says YES.
There are three different places people say YES:
A. 1-on-1 Heartselling™ Conversations
B. Group Teleseminars
C. Group Speaking
You’ve got to get crystal clear about the point of conversion you want to focus on. In other words, you need to get clear about how you attract potential clients and how they will turn into paying clients. Once you get clear, then you can get laser focused on getting more people to your point of conversion.
In our next blog post, you’ll discover HOW to get crystal clear on the best point of conversion for YOUR business.
And once you’re clear about your best point of conversion (it’s got to be fun—as you’ll read in next week’s article), you’ll want to gain mastery at it.
Let’s say, for example, you decide your best point of conversion is through 1-on-1 Heartselling™ conversations. If right now, 1 out of 10 potential clients says YES to working with you, your conversion is low. But imagine if you had the skills to turn that number into 9 out of 10! How would your impact and income increase?
Do the math and you’ll get excited.
3. Have Clients Stay with You Longer
The last way to increase your income is to increase client retention and have people stay with you longer.
A big Aha for many coaches and holistic practitioners who attend the Client Attraction Summit happens when we suggest that you never offer just one session to a potential client. Instead, we recommend you give people the opportunity to only work with you 1-on-1 through a package of sessions.
Packages give people the opportunity to work with you more deeply, so they get more transformation, and you get more fulfillment and income.
Here’s an example of how this works:
When Sandy Zeldes first attended the Client Attraction Summit, she could hardly get anyone to say yes to working with her at $60/hour. She says she couldn’t even pay people to work with her. Yet as she felt more confident with Heartselling
Yet as she felt more confident with Heartselling™, and she started offering packages, instead of just one session at a time, more people starting saying yes. Every time her practice got full, she raised her prices again. And this kept happening again and again.
Last time we spoke, she was charging $4,500 for 12 sessions and her ideal clients are happy to pay her full rates.
Which one of these ways will you use to increase your income in 2015? Or maybe you’ll be bold and go for all 3. We’ve seen many of our members go from struggling to $10,000 per month after they got clear on how they were going to increase their income and impact.
In next week’s blog post, you’ll discover how to get clear on which point of conversion is best for you and your business.